Knack is proud to be included on Apple Inc's official MFiT providers list.
With Mastered for iTunes, Apple has created tools for encoding their proprietary AAC files that utilize high resolution 24bit source files. The same type of file we supply to vinyl cutting engineers.
We believe this is an important step in offering music lovers the convenience of a digital download with a higher level of fidelity than your typical MP3.
We've built Apple's Mastered for iTunes encoding tools into our workflow so artists and producers have the opportunity to hear exactly how their album will sound in iTunes before it's ever submitted to the store.
While the optimal end-game is digital music offered free of file compression, the reality today is no one wants to sit around and wait for a 50+MB high resolution file to download to their mobile device.
We applaud Apple for focusing on building tools to help engineers improve the sound and fidelity of digital downloads through iTunes.
At Knack, we're passionate about vinyl. When we want to sit back, listen to and enjoy music, it's more often than not our vinyl record collection we reach for. Not only for its natural and musical sound, but for the ritual. The commitment to sitting and listening to a record from start to finish. To experience the artist's vision for their complete album. We love it. Especially when it sounds great!
So, naturally, we take mastering for vinyl seriously. Knowing WHO is cutting your lacquers is important to the sound quality of your finished record. We've made it a priority to develop a close working relationship with cutting facilities who are as passionate as we are about the vinyl format...and who just so happen to cut great sounding records!
We work closely with Cameron Henry at Welcome to 1979 in Nashville, TN as well as J.J. Golden at Golden Mastering in Ventura, CA. These are people we know and trust and are who we typically recommend for cutting.
Of course, we will also supply vinyl pre-masters mastered specifically for the vinyl format to the cutting engineer or pressing plant of your choice.