Knack is proud to be included on Apple Inc's official MFiT providers list.
With Mastered for iTunes, Apple has created tools for encoding their proprietary AAC files that utilize high resolution 24bit source files. The same type of file we supply to vinyl cutting engineers.
We believe this is an important step in offering music lovers the convenience of a digital download with a higher level of fidelity than your typical MP3.
We've built Apple's Mastered for iTunes encoding tools into our workflow so artists and producers have the opportunity to hear exactly how their album will sound in iTunes before it's ever submitted to the store.
While the optimal end-game is digital music offered free of file compression, the reality today is no one wants to sit around and wait for a 50+MB high resolution file to download to their mobile device.
We applaud Apple for focusing on building tools to help engineers improve the sound and fidelity of digital downloads through iTunes.